Jane Austen is in fashion at the moment.
English TV companies are adapting her novels and getting high ratings for them.
"Becoming Jane" a story of a romance she had with an Irishman before becoming famous was released last year. Not that I saw it - its really a chick flick as are the adaptations of her books.
Still she has contributed to English literature and with the resurgence of interest in her, publishers Wordsworth Editions are reissuing a memoir of her life written by her nephew. J.E. Austen-Leigh.
And since there is only one undisputed portrait of Jane Austen in existence this will be used to illustrate the book.
But since the publishers think Jane Austen is - well shall we say not seemly to the eye they have decided in true pledge card fashion to fix her up a bit by doctoring the portrait.
So the cap she is wearing in the portrait is removed, she is given hair extensions and makeup applied to her face.
I don't know if this will sell any more books but quite possibly it will given the incumbent New Zealand prime minister is who she is, the one depicted on the pledge card in modified form.
In both cases I prefer genuine substance over airbrushed image so the pledge card did little for me.
But maybe the marketing people know what they are doing.
Which is OK when it is about selling books but somewhat troubling when it comes to picking prime ministers.